Privacy Policy

Last updated: 19 June 2026

This Privacy Policy explains how Zohho Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use the Folly mobile app (“Folly” or the “App”). Zohho Ltd is a company registered in the United Kingdom and is the data controller for the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018).

If you have any questions, contact us at [email protected].

1. Information we collect

We collect the following categories of data, depending on how you use Folly:

  • Account information — your email address, display name, and a provider identifier when you sign in with email, Google, or Apple. Authentication is handled by Supabase.
  • Content you provide — plant photos you capture or upload, plus the plants, sites, notes, and care details you add. Photos are processed to identify plants and diagnose issues (see Section 3).
  • Location data — if you grant permission, your approximate or precise location is used to provide local weather, climate, and site-specific care features. You can decline or revoke this at any time in your device settings.
  • Device and notification data — a push notification token (via Expo) so we can send care reminders and weather alerts you have enabled, and basic device information.
  • Purchase and subscription data — your subscription status, entitlements, and transaction identifiers, processed through RevenueCat and the Google Play or Apple App Store. We never receive or store your full payment card details; those are handled by the app store.
  • Usage and diagnostics — app analytics events (via Google Firebase) and crash and error reports (via Sentry) to keep Folly stable and improve it.

2. How we use your data

  • Provide and operate Folly, including plant identification, diagnosis, and care plans.
  • Send the care reminders and weather alerts you choose to enable.
  • Process and manage subscriptions, trials, and scan credits.
  • Provide customer support and respond to your requests.
  • Maintain security, prevent abuse, and comply with our legal obligations.
  • Understand usage and improve features and reliability.

3. Photos and AI processing

When you scan or upload a plant photo, the image and limited related data are sent to our processing providers — Plant.id (Kindwise) for plant identification and health assessment, and OpenAI for diagnosis and care guidance. These providers process the image to return results to you and act under our instructions as processors. AI-generated results are for general informational purposes only and may be inaccurate (see our Terms of Service).

4. Service providers and sharing

We do not sell your personal data. We share data only with providers that help us run Folly, under appropriate data protection terms:

  • Supabase — authentication, database, and storage (backend).
  • Plant.id (Kindwise) and OpenAI — plant identification and diagnosis.
  • RevenueCat, Google Play, and Apple — subscription processing.
  • Google Firebase — analytics; Sentry — crash and error reporting.
  • Expo — push notification delivery.
  • Open-Meteo, OpenWeatherMap, and OpenStreetMap (Nominatim) — weather, climate, and geocoding from location data.

We may also disclose data where required by law or to protect our rights, users, or the public.

5. Legal bases for processing

Under UK GDPR we rely on: performance of our contract with you (to provide the App and your subscription); our legitimate interests (to secure, maintain, and improve the App); your consent (for location access, push notifications, and photo processing, which you can withdraw at any time); and compliance with legal obligations.

6. International transfers

Some of our providers process data outside the United Kingdom. Where data is transferred internationally, we rely on appropriate safeguards such as UK adequacy regulations or standard contractual clauses (the UK International Data Transfer Agreement or Addendum).

7. Data retention

We keep your personal data for as long as your account is active and as needed to provide the App. If you delete your account, we delete or anonymise your personal data within a reasonable period, except where we must retain certain records to meet legal, accounting, or security obligations.

8. Your rights

Subject to UK GDPR, you have the right to access, correct, delete, restrict, or object to the processing of your personal data, and the right to data portability. Where we rely on consent, you may withdraw it at any time. To exercise these rights, contact [email protected]. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

9. Deleting your account and data

You can request deletion of your account and associated personal data at any time from within the App, or by emailing [email protected]. We will process your request in line with applicable law.

10. Children

Folly is not directed to children under 13, and we do not knowingly collect data from them. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. Security

We use technical and organisational measures to protect your data, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last updated” date and, where appropriate, notify you in the App.

13. Contact us

Zohho Ltd, United Kingdom. Email: [email protected]